“The massive postwar Boomer generation that drove every significant cultural and marketing trend for 50 years -- from Howdy Doody to the Beatles and the Ford Explorer -- is defying marketers' expectations about how it wants to live and shop. This generation, which grew up with the mass market and witnessed the rise of network TV and then the Internet, is once again forcing marketers back to the drawing board, this time to rethink the rules for reaching graying customers."

~ “Love Those Boomers,” Business Week